Convince Guests to Choose Your Hotel | | |
Travelers have many options when it comes to choosing a hotel. So why should they stay at your hotel? Typical Generic Answer: You should stay at our hotel because our staff is great, and our rooms are clean. While there is nothing inherently wrong with this answer, it is not convincing. All hotels claim to have great staff and clean rooms. Have you ever heard a hotel manager describe their staff as rude or their rooms as dirty - probably not. Better Answer: Our hotel staff is great. We will make sure you are well cared for. If you have any needs, let us know. There is always someone on duty that is ready to help you. Also, our rooms are extremely clean. The better answer has details, and details make the difference. Details make customers choose your hotel over another one down the road. It is your job to make customers aware of the details, the reasons why they should stay with you. From now on, instead of giving a generic answer, think deeply about the strengths of your hotel and provide details. Here are some questions to get you thinking about ways your hotel can standout: Is your property conveniently located near an attraction or highway? Do you have a great pool area? Are your mattresses new and comfortable? Do you offer an amazing continental breakfast? Do you have great towels and linens? Are your soaps and amenities spa quality? Make sure to give potential guests the details that will make them choose your hotel. Include the details on your website and make sure your staff reinforces the details any time they are asked about your property. Hopefully with some careful thought and consideration, you will make your hotel standout from the competition, and you will book more rooms - just by presenting your hotel is the way it deserves to be. Back to Articles Page |
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