Google AdWords--Size Doesn't Matter

What is AdWords?
AdWords allows you to create your own ads & display them to customers looking for a hotel in your area. It's free to create & list your ads. You only pay when a user clicks on your ad - thus the name “pay per click.” You choose how much you are willing to pay for each click. The more you pay, the more likely you are to have your ad displayed at the top of Google's results.

Example
For example, if a Super 8 hotel in Chicago targets the key words “Chicago hotels”, and a Google search for Chicago hotels is performed, Super 8's ad will be shown to the user. If the user clicks on Super 8's ad, the user is directed to Super 8's website, and Super 8 pays Google for the click.
Clicks can cost as little as $0.05 each depending on the words that are targeted. But like a traditional auction, the more popular a key word is, the higher the cost per click.

Measure Your Results
The great thing about PPC advertising is that everything is measurable so you know what's working & what isn't. Google provides you with reports so you know exactly what percentage of users click your ads, which ads & key words are performing the best, how much each click costs, and so on. This information allows you to constantly improve your advertising. If something isn't working, changing or cancelling your ad is quick & easy.

Try it for FREE
Google always offers deals such as “$75 of free AdWords for new users”. This is a great way to try AdWords and see how it helps your hotel attract new guests.

To learn more about AdWords or to sign up for an account, click here.